SEO
Maxcare 按摩產品
HK Leading Massage Chair Brand – This industry is highly competitive. Through various strategies, I helped Maxcare achieve top 10 Google rankings for multiple keywords.
Tutor Circle 尋補
Hong Kong's Leading Tutoring Agency
They faced challenges ranking for competitive keywords. By implementing a range of SEO strategies. I helped them improve their rankings and gain a stronger foothold in a competitive industry.
Project: SEO
Start Date: Jul 2023
*This SEO project was managed by me while I was working at Native4A Limited.
1.
Strategies Implemented
General
- Enhanced Google Business Profile with industry categories, photos, location details, etc.
- Used tools for precise keyword research and data analysis: GA4, GSC, Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, etc.
On-page
- Refined website structure with clear sections on service advantages, process details, institutional endorsements, and client testimonials. This improved both user experience and search engine understanding of page content.
- Enhanced meta tags, improved keyword density, and updated content to align with SEO best practices.
- Created and optimized content around targeted keywords
Off-page / Technical
- Ensured fast loading times and mobile responsiveness
- Performed regular site audits using tools like Ahrefs, Screaming Frog to identify and fix technical issues
- Acquired high-quality backlinks from relevant and authoritative websites to boost domain authority.
“Ahrefs” data shows Tutor Circle’s organic traffic and keyword growth over the past two years. Since the SEO project began in Jul 2023, there has been a significant increase, bringing substantial traffic and potential customers.
2.
Ranking Changes in SEO Project
Most of the high-volume keywords saw significant ranking increases:
- “私補” 2 to 1
- “網上補習“ 3 to 1
- “補習平台” 4 to 1
- “上門補習“ 3 to 2
- “補習” 4 to 2
The data for the above two images comes from the ranking tracking tool “Serprobot”, showing an upward trend in keyword rankings in Tutor Circle SEO Project.
3.
Conclusion
The SEO improvements led to better visibility and user engagement for Tutor Circle. Key rankings improved, positioning them more competitively in the tutoring sector and strengthening their market presence.
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