SEO
Maxcare 按摩產品
HK Leading Massage Chair Brand – This industry is highly competitive. Through various strategies, I helped Maxcare achieve top 10 Google rankings for multiple keywords.
JACO 積高五金
JACO specializes in selling hardware products
They achieved excellent SEO results, with many high-competition product keywords ranking prominently.
Project: SEO
Start Date: Nov 2020
*This SEO project was managed by me while I was working at Native4A Limited.
1.
Strategies Implemented
General
- Enhanced Google Business Profile with industry categories, photos, location details, etc.
- Used tools for precise keyword research and data analysis: GA4, GSC, Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, etc.
- Assisted with the setup and optimization of Google Merchant Center for better product visibility
On-page
- Optimized meta tags and ensured appropriate keyword density for product pages.
- Structured the website to enhance navigation and user experience, including clear product categories and subcategories.
- Integrated targeted keywords into product descriptions to improve search engine relevance and boost conversion rates.
- Enhanced alt tags for product images to improve search engine indexing
- Built a strategic internal linking structure to enhance website navigation and SEO
Off-page / Technical
- Ensured fast loading times and mobile responsiveness
- Performed regular site audits using tools like Ahrefs, Screaming Frog to identify and fix technical issues
- Built high DA and DR backlinks to strengthen the website's authority and improve search rankings.
- Implemented schema markup and structured data to improve search engine visibility
“Ahrefs” data shows JACO’s organic traffic and keyword growth over the past five years. Since the SEO project began in Nov 2020, there has been a significant increase, bringing substantial traffic and potential customers.
2.
Ranking Changes in SEO Project
Most of the high-volume keywords saw significant ranking increases:
- “makita” 26 to 2
- “剪草機” 25 to 2
- “toto hk“ N/A to 3
- “油壓鑽” 27 to 3
- “潔具“ N/A to 3
The data for the above three images comes from the ranking tracking tool “Serprobot”, showing an upward trend in keyword rankings in JACO SEO Project.
3.
Conclusion
The SEO strategies led to improved keyword rankings and visibility for high-competition hardware products. Jacohardware saw increased online engagement and significant traffic growth, solidifying their position in the competitive hardware market.
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Emmas 床具用品
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SEO
FreeMAX 人體工學產品
HK Ergonomic Workstation Provider – The ergonomic furniture market is highly competitive. Through targeted SEO strategies, I helped FreeMAX achieve top 5 Google rankings for multiple high-competition keywords.