SEO
Maxcare 按摩產品
HK Leading Massage Chair Brand – This industry is highly competitive. Through various strategies, I helped Maxcare achieve top 10 Google rankings for multiple keywords.
FreeMAX 人體工學產品
Ergonomic Workstation Provider
The ergonomic furniture market is highly competitive.
Through targeted SEO strategies, I helped FreeMAX achieve top 5 Google rankings for multiple high-competition keywords.
Project: SEO
Start Date: July 2021
*This SEO project was managed by me while I was working at Native4A Limited.
1.
Strategies Implemented
General
- Enhanced Google Business Profile with industry categories, photos, location details, etc.
- Used tools for precise keyword research and data analysis: GA4, GSC, Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, etc.
- Assisted with the setup and optimization of Google Merchant Center for better product visibility
On-page
- Conducted in-depth keyword research to identify high-competition terms relevant to FreeMAX's products.
- Optimized meta tags and ensured appropriate keyword density across the site.
- Enhanced product pages by integrating keywords and highlighting the benefits of FreeMAX’s offerings, improving both relevance and conversion rates.
- Improved image alt tags for better search engine comprehension.
- Built a strategic internal linking structure to enhance website navigation and SEO
Off-page / Technical
- Ensured fast loading times and mobile responsiveness
- Performed regular site audits using tools like Ahrefs, Screaming Frog to identify and fix technical issues
- Built high-quality backlinks from high DA and DR sites to strengthen the website's authority.
- Implemented schema markup and structured data to improve search engine visibility
“Ahrefs” data shows FreeMAX’s organic traffic and keyword growth over the past five years. Since the SEO project began in Jul 2021, there has been a significant increase, bringing substantial traffic and potential customers.
2.
Ranking Changes in SEO Project
Most of the high-volume keywords saw significant ranking increases:
- “網椅” 81 to 1
- “Height Adjustable Desk“ 38 to 1
- “Gaming Chair” 27 to 2
- “人體工學椅“ 6 to 2
- “Standing Desk” 19 to 2
- “Office Chair” N/A to 3
The data for the above two images comes from the ranking tracking tool “Serprobot”, showing an upward trend in keyword rankings in FreeMAX SEO Project.
3.
Conclusion
The SEO project for FreeMAX was a significant success. The client was satisfied with the substantial improvements in keyword rankings and organic traffic. Achieving top 5 rankings for highly competitive keywords demonstrated the effectiveness of the SEO strategies implemented.
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