SEO
Maxcare 按摩產品
HK Leading Massage Chair Brand – This industry is highly competitive. Through various strategies, I helped Maxcare achieve top 10 Google rankings for multiple keywords.
Emmas 床具用品
Hong Kong Bedding Specialist
Emmas is a globally renowned bedding brand specializing in high-quality mattresses and beddings. In a competitive market, I implemented targeted SEO strategies to enhance their online presence and achieve top rankings for key industry terms.
Project: SEO
Start Date: Nov 2021
*This SEO project was managed by me while I was working at Native4A Limited.
1.
Strategies Implemented
General
- Enhanced Google Business Profile with industry categories, photos, location details, etc.
- Used tools for precise keyword research and data analysis: GA4, GSC, Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, etc.
- Assisted with the setup and optimization of Google Merchant Center for better product visibility
On-page
- Recommended additional content for the website, including guides to help customers choose the right products, enhancing user experience and providing valuable information.
- Optimized meta tags and ensured proper keyword density.
- Integrated relevant keywords and value propositions into product pages, improving content relevance and conversion rates.
- Enhanced alt tags for product images to improve search engine comprehension.
- Built a strategic internal linking structure to enhance website navigation and SEO
Off-page / Technical
- Ensured fast loading times and mobile responsiveness
- Performed regular site audits using tools like Ahrefs, Screaming Frog to identify and fix technical issues
- Built high-quality backlinks from high DA and DR sites to strengthen the website's authority.
- Implemented schema markup and structured data to improve search engine visibility
“Ahrefs” data shows Emmas’s organic traffic and keyword growth over the past five years. Since the SEO project began in Nov 2021, there has been a significant increase, bringing substantial traffic and potential customers.
2.
Ranking Changes in SEO Project
Most of the high-volume keywords saw significant ranking increases:
- “3尺床” 10 to 1
- “5尺床” 10 to 1
- “queen size 尺寸“ 40 to 2
- “床褥” 26 to 2
- “單人床褥“ 13 to 5
The data for the above two images comes from the ranking tracking tool “Serprobot”, showing an upward trend in keyword rankings in Emmas SEO Project.
3.
Conclusion
The SEO initiatives significantly improved Emmas’ online visibility and user engagement. The website achieved higher rankings for competitive keywords, helping the brand stand out in the global bedding market and attracting more potential customers.
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