SEO
Maxcare 按摩產品
HK Leading Massage Chair Brand – This industry is highly competitive. Through various strategies, I helped Maxcare achieve top 10 Google rankings for multiple keywords.
LostHK
HK Escape Room and Murder Mystery Game Experience
Lost HK faced stiff competition. Through targeted SEO strategies, I helped them achieve top 5 Google rankings for multiple high-competition keywords.
Project: WordPress Development & SEO
Start Date: May 2020
*This SEO project was managed by me while I was working at Native4A Limited.
1.
WordPress Development
- Ensured the website design was intuitive and user-friendly, making it easy for visitors to navigate and find information.
- Integrated high-quality images and videos demonstrating games features.
- Developed a clear and organized sitemap to ensure intuitive navigation. Each page was structured with relevant keywords, providing detailed information on different escape room themes and and murder mystery games.
- Developed a blog section to regularly publish posts about new escape room themes, game strategies, and other engaging content to attract visitors and improve SEO.
2.
SEO Strategies Implemented
General
- Enhanced Google Business Profile with industry categories, photos, location details, etc.
- Used tools for precise keyword research and data analysis: GA4, GSC, Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, etc.
On-page
- Conducted comprehensive keyword research to identify high-value terms related to escape room and murder mystery game.
- Optimized meta tags, headings, image alt tags and content for target keywords
- Enhanced website content with engaging and keyword-rich descriptions of the escape room and murder mystery game experience.
- Built a strategic internal linking structure to enhance website navigation and SEO
- Developed blog posts to attract and engage users.
Off-page / Technical
- Ensured fast loading times and mobile responsiveness
- Implemented schema markup and structured data to improve search engine visibility
- Performed regular site audits using tools like Ahrefs, Screaming Frog to identify and fix technical issues
- Acquired high-quality backlinks from relevant and authoritative websites to boost domain authority.
“Ahrefs” data shows LostHK’s organic traffic and keyword growth over the past five years. Since the SEO project began in May 2020, there has been a significant increase, bringing substantial traffic and potential customers.
3.
Ranking Changes in SEO Project
Most of the high-volume keywords saw significant ranking increases:
- “密室逃脫” N/A to 1
- “team building“ N/A to 1
- “劇本殺” 20 to 4
- “團隊訓練“ 19 to 4
- “LARP” N/A to 7
The data for the above two images comes from the ranking tracking tool “Serprobot”, showing an upward trend in keyword rankings in LostHK SEO Project.
4.
Conclusion
Through comprehensive website development and SEO optimization, LostHK’s website not only saw an increase in search engine rankings but also improved user experience and conversion rates. This case study demonstrates how the right strategies and implementations can significantly enhance website performance and business outcomes.
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